Advertising law in Germany: Advertising is omnipresent and has a considerable influence on consumers’ purchasing decisions. In many cases, however, advertising is misleading and deceptive and can harm both consumers and competitors.

Advertising law regulates the rules of competition and protects consumers and competitors from unfair practices. In this blog post, we will look at the legal limits of subtle sales messages and market shouting in advertising law and show which advertising measures are allowed and which are not.

Table of contents:

I. An overview of advertising law

A. Unfair Competition Act (UWG)

B. European Union Legal Requirements

II. Misleading in advertising law

A. Misleading through false or incomplete information

B. Misleading through subtle sales messages and hidden information

C. Examples of misleading advertising and legal consequences

III. unfair competition in advertising law

A. Market clamour as unfair competition

B. Price-fixing and other unfair practices

C. Examples of unfair competition and legal consequences

IV. Legal consequences of violations of advertising law

A. Injunctive relief and damages

B. Fines and penalties

V. Conclusion and recommendations for action

An overview of advertising law

Advertising law provides an insight into the legal provisions and regulations that companies must observe when creating advertising campaigns. Advertising law covers a wide range of regulations, including competition law, copyright law, trademark law, data protection law and consumer protection law. These regulations aim to protect consumers from misleading or unlawful advertising and to ensure fair competition between businesses.

Advertising law applies to different types of advertising, including print advertising, television advertising, radio advertising, online advertising and also guerrilla marketing. Companies should follow certain rules when creating advertising campaigns in order to avoid legal problems such as warnings, fines or even lawsuits.

In summary, advertising law is an important factor for companies that want to advertise their products and services. Understanding the legal requirements can help to create successful and legally compliant advertising campaigns while minimising the risk of litigation and penalties.

Unfair Competition Act (UWG)

The Unfair Competition Act (UWG) is the central set of rules for advertising law in Germany. It was passed in 2004 and sets numerous binding regulations for companies that enter the market as part of their advertising measures.

This section explains the most important provisions of the UWG and shows which legal requirements companies must fulfil when designing advertising campaigns.

I. Prohibition of Misleading Advertising

One of the most important provisions of the UWG concerns the prohibition of misleading advertising. An advertisement is misleading if it contains false or incomplete information or leads the consumer astray. Examples of misleading advertising include false statements about the quality or characteristics of a product, about price or about availability.

The UWG distinguishes between objective and subjective misleading. Objective misleading is false or incomplete information that is relevant to the average consumer. Subjective misleading, on the other hand, involves information that is deliberately intended to mislead the consumer.

In the event of violations of the prohibition of misleading advertising, competitors or consumers can claim injunctive relief and damages. Businesses should therefore ensure that their advertising is always truthful and complete and does not contain false or misleading information.

II. Prohibition of Unfair Competition

Another important provision of the UWG concerns the prohibition of unfair competition. This concerns practices that impair competition between businesses or deceive consumers. Unfair competition practices include, for example, market shouting, where prices or products are exaggeratedly advertised, or price-fixing agreements between companies.

The UWG distinguishes between the prohibition of unlawful commercial acts and the prohibition of unlawful comparative advertising. A commercial act is unlawful if it unfairly influences competition. Comparative advertising is unlawful if it disparages the competitor or attributes unreasonable advantages to him.

In the event of violations of the prohibition of unfair competition, competitors or consumers can claim injunctive relief and damages. Businesses should therefore ensure that they do not engage in unfair competition practices and do not deceive consumers.

III. Protection against counterfeiting

Another important provision of the UCA concerns protection against imitation. Businesses may not offer products or services that may cause confusion with the products or services of other businesses. It is irrelevant whether the imitation is deliberate or whether the likelihood of confusion arises unintentionally.

This prohibition serves to protect the labelling and trademark rights of other companies as well as to protect against confusion and confusion among consumers. In the event of infringements of the prohibition of counterfeiting, businesses may seek injunctive relief and claim damages.

IV Protection against unreasonable harassment

The UWG also contains provisions on protection against unreasonable harassment. Businesses must not harass consumers with unwanted advertising, for example, advertising calls without consent or spam e-mails. In addition, companies must ensure that consumers can revoke their consent to the use of their personal data for advertising purposes at any time.

In the event of violations of the prohibition of unreasonable harassment, companies can claim injunctive relief and damages. In addition, competition authorities can impose fines and penalties.

V. Outlook: Current developments in the UWG

The UWG is subject to regular revisions and adaptations to the changing legal framework. One recent development, for example, concerns the requirements for consent to the processing of personal data for advertising purposes. With the introduction of the General Data Protection Regulation (GDPR), the requirements for consent have been tightened, which also has an impact on the UWG.

In addition, there are always current court rulings that concretise the UWG and clarify questions of interpretation. One example is a ruling by the Federal Supreme Court (BGH) in 2019, which dealt with the admissibility of customer reviews on online platforms. The BGH clarified that companies can be liable for the reviews of their customers on online platforms if they do not sufficiently monitor them.

VI Conclusion and recommendations for action

The Unfair Competition Act (UWG) is a central set of rules for advertising law in Germany and sets numerous binding regulations for companies that enter the market as part of their advertising measures.

Companies should therefore familiarise themselves with the provisions of the UWG and ensure that their advertising is always truthful and complete, does not use any unlawful competitive practices and complies with the applicable data protection provisions.

If they are uncertain or have questions about the UWG, companies can turn to competition law lawyers for comprehensive advice. A regular review and adjustment of advertising campaigns can help to avoid violations of the UWG and prevent legal consequences.

It should also be noted that the UWG is not the only relevant law for advertising law. Trademark law, copyright law and data protection law also play an important role. Companies should therefore also keep these sets of rules in mind and ensure that their advertising campaigns are in compliance with the applicable laws.

In summary, the UWG is a central set of rules for advertising law in Germany and sets numerous binding regulations for companies that enter the market as part of their advertising measures. Companies should familiarise themselves with the provisions of the UWG and ensure that their advertising is always truthful and complete, does not use any unlawful competitive practices and complies with the applicable data protection provisions.

Regularly reviewing and adjusting advertising campaigns can help to avoid violations of the UWG and prevent legal consequences. In case of uncertainties or questions regarding the UWG, companies should contact competition law attorneys for comprehensive advice.

European Union Legal Requirements

The European Union has various legal requirements for advertising to ensure consumer protection and promote fair competition between businesses. An important aspect of this is the so-called “Unfair Commercial Practices Directive”, which is binding on all EU Member States. This directive stipulates that advertising must not be misleading, deceptive or aggressive. It must also be clear and understandable so that the consumer can make an informed choice.

In addition, the EU also has specific requirements for certain types of advertising, such as online advertising and personal data protection. For example, companies must ensure that they obtain users’ consent for the processing of their personal data if they want to use it for advertising purposes. They must also ensure that their advertising is clearly recognisable as advertising to the user, especially in the case of influencer marketing and social media advertising.

It is important for companies to comply with the European Union’s legal requirements for advertising in order to avoid warnings and penalties and to increase consumer confidence in their brand and products. Companies should therefore plan their advertising campaigns carefully and check whether they comply with the legal requirements before they are published.

There are other legal requirements that companies need to consider when creating advertising campaigns. Here are some other important aspects:

  1. Consumer protection: advertising must not be misleading or deceptive and must inform the consumer correctly. The use of comparative advertising is also only permitted under certain conditions.
  2. Copyright and trademark law: When using images, videos or music in advertising, copyright and trademark rights must be respected. No protected material may be used without the consent of the rights holder.
  3. Data protection: If personal data is used for advertising purposes, this must be done with the consent of the person concerned. Companies must ensure that they comply with the requirements of the General Data Protection Regulation (GDPR).
  4. Competition law: Companies must ensure that their advertising does not violate competition law. This includes, for example, avoiding misleading statements about products or services or the use of false testimonials.
  5. Youth media protection: When advertising certain products, such as alcohol or tobacco, special regulations for the protection of young people must be observed.

It is important that companies comply with all legal requirements for advertising in order to avoid legal problems and claims for damages. Careful planning and review of advertising campaigns by specialist lawyers can help to meet these requirements and advertise successfully.

Misleading in advertising law

Misleading advertising in advertising law refers to a false or misleading representation of products or services in advertising messages that may mislead consumers into making a purchasing decision they would not otherwise have made. Misleading advertising is illegal in many countries and is regulated and punished by the relevant authorities.

An example of misleading advertising is the use of false or misleading claims regarding the performance or quality of a product or service. An advertisement claiming that a certain product will lead to immediate and permanent weight loss when used regularly could be considered misleading if there is no scientific evidence to support this claim.

Other examples of misleading advertising include the use of false or manipulative images or statements about the product, the use of unsubstantiated claims about the benefits of the product, or the omission of important information that could lead the consumer to make a different purchase decision.

The aim of advertising law is to provide consumers with clear, accurate and comprehensive information so that they can make informed choices. The regulation of misleading advertising aims to ensure that consumers are not misled by false or manipulative advertising messages and that competition remains fair and transparent.

Misleading through false or incomplete information

Misleading advertising can also result from the use of false or incomplete information. For example, if an advertisement contains information about a product or service that is untrue or incomplete, this may cause the consumer to make a purchase decision that they would not otherwise have made.

An example of misleading advertising through false information would be an advertisement claiming that a certain product is made of “100% natural ingredients” when in fact it contains synthetic ingredients. A consumer who thinks that the product is made exclusively of natural ingredients might buy it to protect themselves from synthetic chemicals that they might want to avoid.

An example of misleading advertising due to incomplete information would be an advertisement for a medicine that only mentions its positive effects without providing information about its possible side effects or contraindications. A consumer who is not informed of this information might take the medicine on his own and thereby possibly endanger his health.

In many countries, it is illegal to use false or incomplete information in advertising to deceive consumers. Companies that violate these laws may see heavy fines or even legal action against them. The aspects mentioned above are important and central elements associated with the issue of misleading in advertising law.

However, there are other factors that can play a role, such as:

  • The target group of the advertisement: the same advertising message can have different effects on different target groups. Advertising for a product intended for adults may be designed differently than advertising for children or young people.
  • The type of advertising: The type of advertising can also play a role. For example, misleading advertising may look different in print media than in online ads or in TV commercials.
  • The context: The context in which the advertisement appears can also be important. An advertisement for an unhealthy product near health information could be considered misleading.

Overall, it is important to understand that misleading in advertising law is a complex issue that takes into account many different factors. A thorough and informed assessment of the circumstances in which the advertisement is published is essential to ensure that it complies with legal requirements and is not misleading.

Misleading through subtle sales messages and hidden information

Misleading can also occur through subtle sales messages and hidden information in advertising. Such techniques are often referred to as “hidden persuasion” or “subliminal messages” and can result in consumers being influenced without their knowledge.

An example of subtle sales messages would be an ad for a car that portrays a luxurious and happy life. Although the ad does not directly say that the car guarantees a happy life, it may give the impression that buying the car will improve the buyer’s standard of living.

An example of hidden information would be an ad for a telecommunications company advertising a low price for a mobile phone contract. However, if important information such as hidden charges or hidden costs are not presented clearly enough, this could lead the consumer to sign the contract without knowing the actual costs.

In many countries, it is illegal to use hidden persuasion or subliminal messages in advertising to deceive consumers. Businesses that violate these laws can see heavy fines or even legal action taken against them. It is important that companies remain ethical and transparent when designing their advertising and ensure that all information is presented clearly and openly.

Advertising law: examples of misleading advertising and legal consequences

Here are some examples of misleading advertising and the possible legal consequences:

  1. A company advertises a food supplement as a “cure” for cancer even though there is no scientific evidence of its effectiveness. This could be considered misleading advertising and the company could risk heavy fines or legal action from the competent authorities or consumer protection groups.
  2. A beauty company advertises a cream as “100% natural” and states that it contains no synthetic chemicals. However, if it turns out that the cream actually contains synthetic ingredients, the company could be held liable for misleading advertising and be forced to pay fines and remove the advertisement.
  3. An online shop advertises products at a “special price”, but the prices were previously increased, only to be reduced to the special price. This could be considered misleading advertising and the company could be forced to reduce prices and pay damages to affected consumers.
  4. An advertisement for a car advertises a “low” price, but important information such as additional taxes, insurance costs and registration fees are not mentioned. If a buyer purchases the car and is then surprised by these additional costs, he could file a lawsuit against the company and the company could be forced to pay damages.

These examples show that misleading advertising is not only bad for the company’s reputation, but can also lead to serious legal consequences. It is important for companies to ensure that their advertising is truthful, transparent and ethical in order to provide consumers with clear and accurate information.

Misleading advertising and fraud

Misleading advertising and fraud are both illegal acts, but there are differences between them.

Misleading advertising refers to a false or misleading representation of products or services in advertising messages. The aim is to mislead the consumer into making a purchase decision that they would not otherwise have made. However, misleading advertising can also be unintentional if the company uses false or incomplete information without knowing it.

Fraud, on the other hand, refers to an intentional deception or use of false information to cause a person to lose money or property. Unlike misleading advertising, fraud is an intentional act and can be prosecuted.

It is important to note that misleading advertising is illegal in many countries and is regulated and punished by the relevant authorities. Companies that violate these laws can see heavy fines or even legal action taken against them. Fraud, on the other hand, is a serious crime and can lead to criminal consequences such as fines or imprisonment.

Overall, it is important that companies remain transparent and honest when designing their advertising and ensure that all information is presented clearly. The aim of advertising law is to provide consumers with clear and accurate information so that they can make informed choices. Fraud and misleading advertising damage the reputation of the business and affect consumer confidence.

Unfair competition in advertising law

Unfair competition in advertising law refers to actions by companies that influence competition by using unfair or illegal methods to advertise or sell their products or services. Unfair competition may include, for example, the following practices:

  1. Misleading advertising: advertising that contains false or misleading statements to deceive consumers is considered misleading advertising. Such advertising practices can harm competition by creating misconceptions among consumers.
  2. Damage to reputation: A firm that intentionally or negligently damages the reputation of a competitor by disseminating false information or using defamation in advertising may harm competition.
  3. Infringement of copyright: Using a competitor’s trademarks, logos or other intellectual property rights without their permission may be considered copyright infringement and may harm competition.
  4. Price fixing: When companies collude with each other on prices in order to control the market or distort competition, this can be considered unfair competition.

In many countries, unfair competition in advertising law is illegal and is regulated and punished by the relevant authorities. Companies that violate these laws can see heavy fines or even legal action against them. The aim of advertising law is to make competition fair and transparent in order to protect the interests of consumers and to make the market fair for all stakeholders.

Market clamour as unfair competition

Market shouting is a practice whereby traders or sellers advertise their products or services loudly and in an obtrusive manner. Although market shouting can be an annoying practice, it is generally not considered unfair competition as long as it is not carried out in a misleading or deceptive manner.

However, there are certain rules and regulations that govern market shouting and can restrict it. For example, in some countries there are laws that restrict market shouting to certain times and places to minimise noise pollution and inconvenience to consumers.

Overall, market clamour can be considered a part of competition as long as it is fair and transparent and provides consumers with clear and accurate information about the products or services. However, care should be taken that market shouting does not become too intrusive or disruptive, as this may harm consumers’ interests and make competition unfair.

Legal situation in Germany

In Germany, there are special rules for market shouting, which are laid down in the Federal Immission Control Act (BImSchG) and in the noise protection ordinances of the federal states. However, the ordinances vary depending on the federal state and may contain different provisions.

In general, it is permitted in Germany to loudly advertise goods or services at markets or in pedestrian zones. However, the advertising premises, times and methods must not be unreasonable and disproportionate. In particular, the advertising premises and times must be limited so that the surrounding area is not unreasonably inconvenienced.

In some federal states there are special regulations for market clamour, such as a ban on certain days or in certain districts. In other federal states, there are special noise protection ordinances that regulate the permissible volumes and times for market shouting.

The Federal Immission Control Act, which also applies to market shouting, first came into force on 15 March 1974 and has been updated and supplemented several times since then. The respective noise protection ordinances of the federal states were enacted in the years thereafter and were also regularly updated.

Penalties in Germany for market noise

In Germany, there is no specific maximum penalty for violations of market clamour rules. However, the penalties may vary depending on the type of violation and the severity of the violation of the rules.

In general, traders or sellers who violate the rules of market trading may be fined. The amount of the fine depends on various factors, such as the nature of the violation, the duration and the extent to which the environment is affected.

In some cases, a violation of the rules of the Market Circle may also be classified as an administrative offence, which may result in higher fines. In particularly serious cases, there may also be criminal consequences such as custodial sentences, for example if market shouting is accompanied by threats or violence.

However, it is important to stress that the exact penalties and sanctions may vary depending on the federal state and the specific circumstances of the offence. It is therefore advisable to know and abide by the applicable rules and regulations in order to avoid possible consequences.

Price fixing and other unfair practices

Price fixing is a form of unfair competition where companies agree with each other to set certain prices for their products or services. This type of collusion can distort competition by causing consumers to pay higher prices and putting competitors who do not participate in the collusion at a disadvantage.

In addition to price-fixing, there are other forms of unfair competition, such as deliberately undercutting competitors by dumping prices, luring customers with misleading advertising or using fake or manipulated customer reviews.

In many countries, these practices are illegal and can result in heavy fines and other legal consequences. In the EU, for example, price-fixing is prohibited by EU competition law, and companies that engage in such collusion risk heavy fines.

It is important that companies adhere to ethical and fair business practices and ensure that their advertising is transparent and truthful. Unfair competition can not only damage a company’s reputation, but also lead to it facing legal sanctions or legal consequences such as claims for damages or criminal prosecution. Companies should therefore always comply with applicable laws and regulations and ensure that they apply fair and transparent business practices.

There are other practices in the field of unfair competition. Here are some examples:

  1. Product piracy: Product piracy refers to the illegal manufacture, sale or marketing of counterfeit or copied products sold under another company’s brand name. This can affect the reputation of the original manufacturer and lead to losses.
  2. Use of deceptive marks: A deceptive mark is a mark that is designed similarly to another company’s mark in order to create confusion or association with the original mark. This practice can damage the reputation of the original company and deceive consumers.
  3. Abuse of market power: A company with a strong market position may use it to disadvantage competitors or restrict other companies’ access to the market. This can harm competition and harm consumers.
  4. False advertising: False advertising refers to advertising claims that are false or misleading and lead consumers to make a purchasing decision they would not otherwise have made. This practice can distort competition and damage the reputation of the business.

It is important to stress that these practices are illegal in many countries and can be regulated and punished by the relevant authorities. Companies that violate these laws risk heavy fines, legal action and a loss of consumer confidence. It is therefore important that companies adhere to ethical and fair business practices and ensure that their advertising is transparent and truthful.

Examples of unfair competition and legal consequences

Here are some examples of unfair competition and the legal consequences companies can face for it:

  • Price fixing: When companies collude with each other on prices to control the market or distort competition, this can be considered unfair competition. Companies that engage in such collusion may see heavy fines or even legal action against them.
  • Product piracy: Companies that manufacture or sell counterfeit products that infringe another company’s intellectual property can be legally prosecuted. This can lead to claims for damages or even criminal prosecution.
  • Use of deceptive trademarks: Companies that use trademarks that are similar in design to another company’s trademarks can be sued by the company concerned for trademark infringement.
  • Abuse of market power: Companies that abuse their strong market position by disadvantaging competitors or restricting other companies’ access to the market may see heavy fines or even legal action against them.
  • False advertising: Companies that make false or misleading advertising claims to deceive consumers can face legal action. This can lead to claims for damages or legal action.

In many countries, these practices are illegal and can be regulated and punished by the relevant authorities. Companies that violate these laws risk heavy fines, legal action and a loss of consumer confidence. It is therefore important that companies adhere to ethical and fair business practices and ensure that their advertising is transparent and truthful.

In Germany, there are many examples of unfair competition and the legal consequences companies can face for it. Here are some examples:

  1. Use of deceptive marks: A well-known example of deceptive marks in Germany is the company “Adidas” and its logo with three stripes. If another company uses a similar logo with three stripes, Adidas can take legal action for trademark infringement.
  2. Price fixing: In 2014, several German supermarket chains such as Edeka, Rewe and Metro were fined heavily by the European Commission for price fixing. The companies were ordered to pay a total of over 150 million euros.
  3. Abuse of market power: In 2019, the German Federal Cartel Office fined Facebook €2 million for abusing its market power. Facebook had collected data from users without their explicit consent and used this data to link with WhatsApp and Instagram data, which harmed competition.
  4. False advertising: In 2020, the Berlin Regional Court ruled against the company Flixbus that the company had engaged in misleading advertising. Flixbus had advertised that its buses were more environmentally friendly than trains, although this was not the case. The company had to pay a fine of 50,000 euros.
  5. Product piracy: In 2017, the Düsseldorf Regional Court ruled against the company Peek & Cloppenburg that the company had violated trademark law by selling counterfeit branded clothing. The company had to pay a fine of 1.5 million euros.

In Germany, these practices are illegal and can be regulated and punished by the competent authorities. Companies that violate these laws risk heavy fines, legal action and a loss of consumer confidence. It is therefore important that companies adhere to ethical and fair business practices and ensure that their advertising is transparent and truthful.

Legal consequences of violations of advertising law

In Germany and the EU, violations of advertising law can lead to various legal consequences. Here are some examples:

  1. Fines: Violations of advertising law can be punished with fines. The amount of the fine depends on the type and severity of the violation.
  2. Injunctive relief: If a company violates advertising law, third parties can claim injunctive relief. This means that the company is obliged to cease and desist from the violation.
  3. Damages: Violations of advertising law can also lead to claims for damages if the violation has caused damage.
  4. Criminal charges: In some cases, violations of advertising law may also be subject to criminal prosecution. This can lead to fines or imprisonment.
  5. Damage to reputation: If a company violates advertising law, this can lead to damage to its reputation. This can lead to customers avoiding the company or even losing trust in the company.

In the EU, there are also specific laws and regulations in the area of advertising law, such as the General Data Protection Regulation (GDPR) and the Unfair Commercial Practices Directive. Violations of these laws can also lead to fines and other sanctions.

Here are further legal consequences that can occur in the event of violations of advertising law in Germany and the EU:

  1. Right of withdrawal: if a business uses misleading or unclear information in its advertising, the consumer can exercise a right of withdrawal. This means that the consumer has the right to withdraw from the sales contract within a certain period of time.
  2. Seizure of goods: If a business advertises or sells counterfeit or illegal goods, the goods can be seized and destroyed by the authorities.
  3. Conditions: In the case of serious violations of advertising law, companies can be required to comply with certain conditions to ensure that similar violations are avoided in the future.
  4. Prosecution: In some cases, breaches of advertising law may be subject to criminal prosecution. This can lead to imprisonment or other serious consequences for the persons concerned.

It is important to stress that the exact legal consequences may vary depending on the type and severity of the violation. Companies should therefore always comply with applicable laws and regulations and ensure that they apply fair and transparent business practices in order to avoid potential consequences.

Injunctive relief and damages

Injunctive relief and damages are two important legal consequences that can occur in the event of violations of advertising law in Germany and the EU.

A claim for injunctive relief gives the affected business or consumer the right to demand that the business violating advertising law cease the violation. The injunctive relief is intended to ensure that the infringement is not repeated and that the business or consumer concerned is protected from further damage.

Compensation for damages can be claimed if a business or consumer has suffered damage as a result of the breach of advertising law. Damages are intended to compensate for the damage suffered by the business or consumer concerned. This can be done, for example, through a monetary payment.

It is important to note that injunctive relief and damages are closely related. If a violation of advertising law leads to damage, the affected business or consumer has the right to claim damages. At the same time, the business that committed the infringement can be asked to cease and desist in order to avoid further damage.

The exact amount of damages depends on various factors, such as the nature and seriousness of the infringement, the amount of damage caused and the duration of the infringement. In some cases, damages may also serve to restore the reputation of the business or consumer concerned.

Fines and penalties

Fines and penalties are other possible legal consequences for breaches of advertising law in Germany and the EU.

A fine is a monetary penalty that can be imposed by the competent authorities if a business violates advertising law. The amount of the fine depends on the type and severity of the violation and can vary greatly. In some cases, the fines can be very high, especially for serious violations of advertising law.

Penalties are even more serious legal consequences that can be imposed for particularly serious violations of advertising law. Penalties can result in fines or imprisonment and have serious consequences for the companies or persons concerned. As a rule, penalties are only imposed in the most serious cases of violations of advertising law.

Conclusion and recommendations for action

Overall, there are many laws and regulations in the area of advertising law in Germany and the EU that are intended to protect businesses and consumers. Violations of advertising law can lead to various legal consequences, such as fines, injunctive relief, claims for damages, penalties or a loss of consumer confidence.

To avoid possible consequences, companies should ensure that their advertising is fair, transparent and truthful and that they comply with all applicable laws and regulations. This can be achieved, for example, by carefully reviewing advertising claims and training employees.

It is important for consumers to be critical and not to be misled by misleading or false advertising. Consumers should inform themselves about the products and services they want to buy and contact the provider if they have doubts or questions.

It is relevant that companies and consumers comply with the applicable laws and regulations in the field of advertising law in order to ensure fair competition and transparency and to avoid possible legal consequences.

Are you a business and want to ensure that your advertising is fair, transparent and legally sound? Or are you a consumer affected by misleading advertising? The Herfurtner law firm will be happy to advise and support you in all matters relating to advertising law. We help you to avoid possible infringements or to enforce your rights in the event of infringements.

Contact us today and arrange a free initial consultation with one of our experienced lawyers. We look forward to meeting you and helping you.